Setting the right rent: What the latest ONS data can tell Landlords about today's Rental Market 🔑
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ONS Private Rental Market – August 2026: Key Insights for Landlords and Tenants 🔍
What are rents doing? 📈
🔹 The average UK private rent reached £1,393 per month in July 2026, according to the latest ONS figures.
🔹 That's £50 per month higher than a year earlier.
🔹 An annual increase of 3.7%.
🔹 Up from annual rental growth of 3.3% in June.
🔹 The highest UK annual rental inflation rate recorded since December 2025.
🔹 In England specifically, the average monthly private rent reached £1,451, an increase of £53 per month or 3.8% compared with July 2025.
🔹 So, while the pace of rental growth has moderated considerably from some of the increases seen in previous years, rents are continuing to move upwards nationally.
Location continues to make a BIG difference 📍
💠 There isn't really one single "UK rental market".
💠 The latest figures show considerable differences between regions.
💠 The North East recorded England's highest annual rental growth at 6.3%.
💠 The South East recorded the lowest at 2.9%.
💠 London rents increased by 3.0% annually.
💠 The average London private rent now stands at £2,317 per month.
💠 By comparison, the North East has the lowest regional average at £783 per month.
Bigger property... bigger rent? 🏠
🔸 The average rent for a detached property was £1,581 per month.
🔸 The average for a flat or maisonette was £1,361 per month.
🔸 Properties with four or more bedrooms averaged £2,067 per month.
🔸 A one-bedroom property averaged £1,132 per month.
🔸 Size clearly matters, but it isn't the only consideration.
🔸 Location, condition, specification and the competing properties available to tenants all play an important part in determining what an individual home can realistically achieve.
A useful distinction for Landlords 🤔
🔸 The ONS Price Index of Private Rents (PIPR) measures rental price changes across the privately rented housing stock.
🔸 That includes both existing tenancies and newly advertised lets.
🔸 It therefore provides an excellent picture of how rents are changing across the wider private rented sector, but shouldn't be interpreted as saying that every property coming onto the market today will automatically achieve the national or regional average.
🔸 Every property still needs to be considered on its own merits.
What does this mean for landlords? 💡
🔹 The latest ONS figures provide some reassurance that rental values nationally remain above where they were 12 months ago.
🔹 But rising national rents don't mean landlords can simply choose a higher asking rent and expect tenants to pay it.
🔹 Look carefully at comparable properties currently available locally.
🔹 Consider the condition and presentation of your property.
🔹 Pay attention to the size and specification tenants can obtain for a similar monthly budget.
🔹 Price realistically from the outset.
🔹 Review the response once marketing begins rather than relying solely on historic rental values.
🔹 Rents are determined by what the market is prepared to pay for that particular property at that particular time.
Ultimately, the correct rent isn't determined by a national statistic 📊
The Cavendish perspective 🌸
🔸 The August ONS figures paint a relatively steady picture of the private rental market.
🔸 Rents continue to grow nationally, with the average UK private rent 3.7% higher than a year ago, but there are substantial differences depending on where a property is located and what type of home is being rented.
🔸 For Nottingham landlords, the important message isn't simply that "rents are rising", it's that pricing still matters.
🔸 A well-presented property offered at a rent that reflects its location, condition and competition should always be better positioned to attract the right tenant than one priced purely according to national headlines.
🔸 The market ultimately decides what a property is worth, understanding that market is where good local advice becomes particularly valuable.
Thinking of letting your Nottingham property? Cavendish Residential can help you:
💠 Understand exactly what your property could achieve in today's market.
💠 Compare your home against similar properties currently available.
💠 Develop a pricing strategy designed to attract high-quality Tenants.
💠 Minimise void periods through professional marketing and proactive property management.
Wouldn't it be good to know the rental value of your home in today's market? Contact Lisa (lisa.dahl@cavendishproperty.co.uk) for an up-to-date valuation (or complete the form opposite ➡️).
📸 Lisa Dahl-Parsisson, Head Valuer and Asset Manager at Cavendish Residential 📸
☎📧🗨
🌟 Instant online valuation (immediate response, 60-70% accurate)... Click here 🌟
🌟 Remote consultant valuation (24-hour response, 80-90% accurate)... Click here 🌟
🌟 Face-to-face visit (time to suit you, 100% accurate)... Email expert valuer lisa.dahl-parsisson@cavendishproperty.co.uk to get started 🌟
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