Buyers have more choice: how successful sellers are standing out this summer 🎯
#CAVENDISHEXPERTS! The logical choice for Lettings, Sales and Property Management in Nottingham | Cavendish Residential | One Fletcher Gate NG1 1QS | 0115 941 0656 | www.cavendishproperty.co.uk
Rightmove House Price Index – July 2026: Key Market Insights (with a Nottingham lens) 🔍 To download Rightmove's article itself, click here.
💠 Hot weather and sporting events have caused a distraction but homes are still selling.
💠 Buyers remain active where the property, presentation and asking price meet their needs.
💠 Sellers are competing for attention in a market where purchasers have plenty of choice.
💠 The average asking price of a newly listed UK home fell by 1.0% in July to £372,359.
💠 This represents a monthly reduction of £3,832.
💠 A July price adjustment is normal, although this year’s fall is larger than the ten-year July average of 0.2%.
💠 Average asking prices remain only 0.4% below this time last year.
In simple terms:
🔸 The market remains active.
🔸 Buyers are taking a more considered approach.
🔸 Sellers cannot assume that simply listing a property will generate immediate interest.
🔸 A home must compete effectively against the alternatives available.
🔸 Pricing, photography, presentation and marketing need to work together from the moment the property launches.
More choice creates greater competition for sellers ❇️
💠 Although the number of homes currently available is 1% lower than last year, stock levels remain close to a 12-year high for this time of year.
💠 That means buyers can compare more properties before committing to a viewing or making an offer.
💠 Rightmove reports an average of 65 properties available per estate agency branch.
💠 The national average time required to secure a buyer increased slightly from 60 days in May to 62 days in June.
💠 Sales agreed during the first half of 2026 were 6% lower than the same period last year.
💠 However, sales activity remained level with the first half of 2024.
💠 This shows that buyers are still prepared to proceed when they recognise the right home at a compelling price.
Approximately 2 months to secure a Buyer (on average) 🤝
🔹 One of the clearest findings in this month’s report is the difference between properties that launch correctly and those that require a later price reduction.
🔹 Nearly three-quarters of homes successfully sold and completed during 2026 did so without an asking-price reduction.
🔹 Homes sold without a reduction spent an average of 36 days on the market.
🔹 Properties requiring a later reduction spent an average of 127 days on the market.
🔹 Testing the market at an over-optimistic figure can therefore delay a sale rather than improve the eventual result.
🔹 A competitive launch price gives a property its strongest opportunity while it is new, visible and attracting maximum attention.
Getting the launch right matters more than reducing later 🎯
💠 Mortgage affordability improves slightly
💠 The average two-year fixed mortgage rate has reduced from 5.08% last month to 4.92%.
💠 Wages continue to rise faster than house prices, helping affordability gradually improve.
💠 Recent reductions in mortgage rates may provide a modest boost to buyer confidence.
💠 Greater stability allows purchasers to plan their monthly costs more clearly.
💠 Buyers remain careful, but the mortgage market is not experiencing the severe lending restrictions seen during previous downturns.
What this means for Nottingham sellers
🔸 Nottingham sits within the East Midlands, where the average asking price is currently £291,470.
🔸 The regional figure fell by 1.1% during the month and is 0.3% below this time last year.
🔸 The average property in the East Midlands is taking approximately 68 days to find a buyer.
🔸 As with all stock nationwide, the first few weeks of marketing remain enormously important.- an ambitious asking price can reduce viewing activity at the point when your listing should be generating the most attention.
The Cavendish perspective 👀
🌸 The summer market has not stopped.
🌸 It has become more selective.
🌸 Buyers are looking carefully at price, condition, location and monthly affordability before deciding which properties deserve their attention.
🌸 Sellers who recognise this and prepare properly continue to achieve successful results.
🌸 Those who launch too high risk losing the valuable momentum that comes with being a newly listed property.
🌸 The objective is not simply to achieve the highest asking price.
🌸 It is to create enough genuine interest to achieve the strongest possible selling price.
Thinking of selling in Nottingham? Cavendish Residential can help you:
💠 Understand how your property compares with the homes currently available.
💠 Review recent comparable sales and current buyer demand.
💠 Prepare your property to make the strongest possible first impression.
💠 Develop a pricing and marketing strategy designed to generate genuine early interest.
💠 Navigate negotiations confidently once offers are received.
💠 Guide you through the sales chain to ensure you get SOLD!
For an up-to-date valuation and a clear plan to get your property sold, contact Head Valuer Lisa at lisa.dahl-parsisson@cavendishproperty.co.uk 🤝
📸 Lisa Dahl-Parsisson, Head Valuer and Asset Manager at Cavendish Residential 📸
☎📧🗨
🌟 Instant online valuation (immediate response, 60-70% accurate)... Click here 🌟
🌟 Remote consultant valuation (24-hour response, 80-90% accurate)... Click here 🌟
🌟 Face-to-face visit (time to suit you, 100% accurate)... Email expert valuer lisa.dahl-parsisson@cavendishproperty.co.uk to get started 🌟
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#CAVENDISHEXPERTS! The logical choice for Lettings, Sales and Property Management in Nottingham | Cavendish Residential | One Fletcher Gate NG1 1QS | 0115 941 0656 | www.cavendishproperty.co.uk