Selling this winter? These features could add £20,000 to your asking price 💰
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Winter is often seen as a quiet time for the housing market, but it can be one of the most advantageous moments to sell, if your home has the right features
According to this article from Zoopla, the first few months of the year are a peak period for buyer activity, driven by pent-up demand after Christmas
Buyers are drawn to homes that feel warm, efficient, and comforting
The five features buyers pay more for in winter
Zoopla asked estate agents to compare how much certain features add to a home’s value in winter versus other times of the year. Based on an average three-bedroom property priced at £324,000, the results show that so-called “winter warmer” features can add close to £20,000 to an asking price!
🔥 Wood-burning fireplaces (+£4,568)
A roaring fire taps straight into emotion, but it’s also practical. Buyers associate woodburners with lower heating bills and cosy living, making them a powerful selling tool in winter viewings.
🧱 Quality insulation (+£4,536)
With energy costs still front of mind, homes that retain heat well command a premium. Buyers increasingly prioritise EPC performance and long-term running costs.
🎇 Underfloor heating (+£3,985)
Often unseen but instantly felt, underfloor heating makes homes feel more premium and comfortable, particularly during colder months.
🍃 Energy efficiency upgrades (+£3,402)
Modern boilers and high-spec glazing reassure buyers that a home will be cheaper to run, protecting value in an energy-conscious market.
🧑🍳 AGA-style range cookers (+£3,337)
Less about efficiency and more about lifestyle, AGAs create a focal point that buyers find emotionally compelling, especially in winter.
🔸 Nearly half of buyers (47%) admit they have paid more for a property because seasonal features made it feel more comfortable and inviting.
🔸 The price of a home doesn't just rise or fall based on location and size, but also on how they present at different times of year.
🔸 In winter, warmth, efficiency, and atmosphere can directly influence price and buyer behaviour
🔸 For sellers, this reinforces the importance of presentation. Lighting the fire, turning on underfloor heating, and showcasing energy efficiency can genuinely tip a buyer from “interested” to “offer made”
The lesson is simple: if your home shines in winter, selling during the colder months could work firmly in your favour.
Wouldn't it be good to know the value of your home in today's market? Or maybe you would like us to recommend contractors that could complete the value-add items in this article. Contact Lisa (lisa.dahl@cavendishproperty.co.uk) for any queries (or complete the form opposite ➡️).
📸 Lisa Dahl-Parsisson, Head Valuer and Asset Manager at Cavendish Residential 📸
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