Why isn't my property Selling or Letting? The 'Cavendish CAPS' Strategy explained 🎯
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#CAVENDISHEXPERTS in Lettings, Sales and Property Management in Nottingham | Cavendish Residential | One Fletcher Gate NG1 1QS | 0115 941 0656 | www.cavendishproperty.co.uk
Every owner asks the same question when enquiries begin to slow... "What's wrong with my property?" 🤔
In our experience, every property will sell or let when the right marketing strategy is in place. The key is understanding which factors are influencing the level of interest and, more importantly, which of those factors can be changed.
At Cavendish Residential, one of the frameworks we use when reviewing property marketing is our CAPS Strategy. It provides a simple, structured way of assessing a property's performance before deciding what, if anything, should change.
A Clean property, with flexible Access, on at the right Price at a time where Seasonal demand is strong... will rent or sell 🏆
🧼 C = Clean
🔹 Has the property been cleaned prior to viewings taking place?
🔹 Is the property presented to the best it can be?
🔹 Are rooms bright, clean, uncluttered and welcoming?
❌ Even if your property can be Accessed 24/7, with high Seasonal demand driving prospects your way, listed at the right Price... But if it's not Clean, you will struggle to get sold or let.
🔓 A = Access
🔸 Is it easy for prospective Buyers or Tenants to arrange a viewing?
🔸 Can video call viewings take place?
🔸 Can short-notice viewings be accommodated?
🔸 Are current occupiers open to accommodating viewings?
🔸 Have you given a set of keys to your Agent?
❌ Even if your property is super Clean, with high Seasonal demand and listed at the right Price... But if Buyers or Tenants cannot Access it, you will struggle to get sold or let.
💷 P = Price
🔹 Price is often the easiest variable to influence
🔹 But it should only be considered when the CAS part of the CAPS strategy has been completed.
🔹 It's also worth remembering how the major property portals work - a 2% reduction often generates renewed interest as Buyers and Tenants are notified within the revised price range.
❌ Even if your property is Clean, with good Seasonal demand and easy Access at short notice... But if it is Priced too high, you will struggle to get sold or let.
🌸 S = Seasonal Demand
🔸 Property markets naturally fluctuate throughout the year
🔸 The Spring is a good time to catch plenty of new Buyers coming to the market
🔸 The summer is usually a quiet time for sales
🔸 On the other hand, July to September are the busiest months for Lettings
🔸 November to January are notoriously quiet for people looking to rent
🔸 Interestingly, Boxing Day is the busiest day for Rightmove traffic!
🔸 Although we can't control the seasons, we can take them into account when planning marketing strategies.
❌ Even if your property is Clean, with easy Access at short notice and listed at the right Price... But if there is no Seasonal demand, you will struggle to get sold or let.
The Cavendish CAPS Checklist
Whenever a property isn't performing as expected, we ask four simple questions:
💠 Clean – Is the property presented to the highest possible standard?
💠 Access – Is it easy for people to arrange a viewing?
💠 Price – Is the asking price or rent aligned with today's market?
💠 Seasonality – Could the time of year be influencing activity?
Reviewing these four areas helps us identify where improvements may be possible before making recommendations.
Would you like a dedicated Cavendish CAPS Strategy review? 🆘
Even though we are continually analysing our property listings, should you like us to carry out an up-to-date dedicated review of your property, simply email Scott Sneath at scott.sneath@cavendishproperty.co.uk and he'll arrange a convenient time to discuss your property and answer any questions you may have.
📸 Scott Sneath, Director of Finance and Operations at Cavendish Residential 📸
☎📧🗨
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#CAVENDISHEXPERTS in Lettings, Sales and Property Management in Nottingham | Cavendish Residential | One Fletcher Gate NG1 1QS | 0115 941 0656 | www.cavendishproperty.co.uk
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